Kind Goods runs a successful offline business but they are looking to expand their sales to an online store so that they can get rid of excess inventory, attract new customers, and become relevant in the e-commerce world. They are also looking to rebrand their company.
This was a project brief and had no access to real clients. The deliverables were in depth and expansive across each section of the design process. Because the brief was fictional, there were no real customers to interview.
Interview customers & identify solutions
Create a responsive ecommerce website
Re-brand the company logo
This inspired my decision to place sustainability icons within the product pages to reassure customers of the company’s thorough vetting process for their brands.
60% of participants were more inclined to purchase from stores with good values.
I was able to narrow down that "Quick Shop" was an easy to implement feature that would save users time by allowing them to shop and add to cart on the same screen as their search results. This also saved their place in their search history.
90% of participants in the research study said they shop online to save time
100% of customers talked extensively about how reviews were a "must have" feature.
I made sure to keep these openly displayed, and gave options to sort the reviews.
Digging deeper into the site content in relation to the user persona was best mapped out on a user flow.
This detailed the map of tasks and pages that would be shown through the buying process and eventually need to be designed. I found this tool to be the most helpful when discovering which pages I should design first. I used this information moving forward into the wireframe process.